Ashland is shaping the future of personal care with sustainable science and advanced technology. Discover its latest innovations:

Easy-hance wetting agent is a highly efficient, nature‑derived superwetting agent designed for textured hair, delivering faster, more efficient wetting for improved detangling, alignment and performance in rinse‑off and leave‑on products. It reduces water use, shortens cleansing routines and enhances moisture, definition and manageability allowing reduction of heavy oils or silicones.

Effisin em natural multifunctional is a 100% nature‑derived, water‑soluble antimicrobial booster that works across many formulation types. Its wide pH compatibility and very low use level help formulators standardize preservation systems, reducing cost, complexity and reformulation effort.

Eternight biofunctional features AI-guided Iris Pallida root extract that helps support the concept of [3R] longevity science (rest, restore, reverse) through optimized nighttime mitobiology. Clinically tested to rejuvenate the appearance of eight visible signs of aging, eternight helps skin look more youthful and illuminated. After one month, perceived skin age, assessed by AI facial scanner, appeared up to four years younger.

N‑hance ccg 75 cationic guar is designed to deliver clean aesthetics and medium‑to‑high conditioning performance in clear, surfactant‑based formulations. This biodegradable, nature‑derived polymer maintains excellent optical clarity while providing efficient wet and dry conditioning without heavy build‑up, making it ideal for lightweight, transparent shampoos and cleansers. Substantive to hair and skin yet gentle and sustainable, n‑hance ccg 75 works seamlessly across sulfate‑free and conventional rinse‑off systems, enabling formulators to create crystal‑clear products that visibly communicate lightness, care and performance.

Stabileze s polymer is a unique, new to the world starch-based multipurpose polymer that excels at formulation viscosity control and emulsion stabilization with suspension benefits- even at low dosage, delivering a stunning sensorial experience that will delight consumers in every application.

Phyteq raspberry plus multifunctional, now part of the growing phyteq family. This easy‑to‑use liquid blend delivers the same proven antioxidant and well‑aging benefits as phyteq raspberry—now with even broader antimicrobial performance.

Website: https://www.ashland.com/